Sonja sebotsa biography

  • Sonja de bruyn mother
  • Identity capital partners
  • Sonja de bruyn husband

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    Crusader for advancing females

    SONJA Sebotsa, principal partner at the black women-owned company Identity Partners, passed over an opportunity to be a lawyer for financial services because she wanted to make a difference in the post-apartheid project.

    Her take on empowerment is practical and refreshing in contrasts to the common enrichment schemes that masquerade as BEE.

    Sebotsa, 38, set up Identity Partners with Polo Radebe, former chief director of BEE in the Department of Trade and Industry, and Raisibe Morathi of Motheo Trust, ledare financial officer at Nedbank.

    Formed in the company aims to bring women into the mainstream economy. Since launching and taking a stake in Inala Technologies in its first year, the company has bought into Etana Insurance and Netstar among other entities.

    Through its SME fund the group has also funded smaller players such as Tautona Tours and Safaris in Rustenburg in North West and Gaming Zone in Johannesburg.

    "We want to take empowerme

  • sonja sebotsa biography

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    Education: LLB (Hons), London School of Economics (); MA in Economics and Business McGill University (), Harvard Executive Programme ()

    Sonja started her 17 year career in in deal making in South Africa, Africa and internationally after completing her studies in the fields of law, economics and management. She was a Vice-President, Investment Banking, at Deutsche Bank where she worked in their Johannesburg, London and Tokyo offices on mergers and acquisitions, privatizations, IPO's, black economic empowerment transactions and financings. She was Executive Director of Women’s Development Bank Investment Holdings in to , which built a portfolio of investments to benefit a rural women's empowerment Trust, Women's Development Bank, through acquisitions in large companies, including Bidvest Ltd., FirstRand Ltd., and Discovery Ltd.

    In Sonja co-founded Identity Capital Partners - a Johannesburg based boutique firm focused on investing in established and growing businesses, adv

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    Sonja Sebotsa enjoyed a good academic education. She studied at McGill University (Montreal, Canada), at Harvard Kennedy School (Boston, U.S.) and at the London School of Economics and Political Science (United Kingdom).

    She started her career as the vice-president of the investment banking division of Deutsche Bank in South Africa, a position she held from to Currently she is the executive director of the company Identity Partners, an important advisory and investment firm in her native country.

    One of this company's main aims is to help women strengthen their role in the world of economics and support them to make this possible.

    Sebotsa is also an active member of the Black Economic Empowerment movement, a programme launched by the South African government so as to end the existing inequalities amongst the population after apartheid. To be able to fulfil this commitment, they offer the most disadvantaged certain economic privileges.

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